They have transformed it into a more convenient space for people to buy anything they want. If you want to get into this revolutionary industry, you’re right on time. There are several e-commerce mobile application features that you can’t miss today. When the purchase is made, it’s important to transport the product to your customer’s delivery destination. Offering your customers fast and affordable shipping methods, you can increase conversions and reduce shopping cart abandonment. When people see that the company will deliver the order to their doorstep within the shortest time, they are more likely to purchase.
- And businesses that adopt the omnichannel strategy to provide that, witness up to 91% greater year-over-year customer retention rates compare to businesses that don’t.
- You can learn how having your online platform can improve your business in the next section.
- Providing e-commerce customer service via chatbox, email or phone helps you to engage with your customers and address their issues online.
- The technology of visual search has developed by leaps and bounds in recent
years as well. - It goes without saying that you need to target the mobile platform where your target audience is on.
Thus, keeping the access to your app more accessible results in a higher conversion rate and sales volume, making an online store a lot more accessible. Users can use their email address to log in or log in via external accounts, like Google or Facebook, or use individual credentials. The eCommerce domain has been seeing consistent growth for quite a considerable time now.
Move forward with ecommerce apps and Shopify
Adding the feature of BNPL can be the best way to attract millennials and generation z. BNPL allows customers to shop for products and services and pay in installments on a regular time period. After discussing some essential shopping app features, let’s move on to the next section to get a perfect conclusion for this blog. Delays or any problem when making payments can force users to avoid purchasing items from your online store. The app users can receive notifications about the items they have added to the wishlist. The wishlist section in your platform helps users save the favorite products they want to purchase.
You can track user behavior and better understand their purchase behaviors, as well as make a calculated guess about their future purchases. All these insights help you create very specific campaigns with guaranteed results. Ask your customers at registration if they’re happy to be notified in the future. Consumers are more likely to accept this offer without the need to input an email address here, too.
Features of eCommerce mobile app
There are several ecommerce apps in the retail sector, and these are B2C apps selling products & services via online stores. These online stores are created using virtual shopping carts and electronic catalogs. Mobile commerce, also known as m-commerce, is a subset of retail ecommerce where customers make purchases using their mobile devices via the retailer’s mobile-optimized site. The payment mode used here is digital payments and credit/debit card payments, among other payment modes. We already told you that ecommerce mobile apps provide a better user experience and boost conversion rate. Do you know that these aren’t the only monetary advantages of developing an ecommerce application for your online business?
E-commerce is taking its position around the world within different niches. Due to the increase in the adoption of mobiles at a fast rate, most users prefer online shopping instead of visiting physical stores. Social media integration is the strongest and biggest eCommerce feature in the retail tech world. Having social media integrated into your business app will help users with login, registration and sharing details of products.
Build Customer Trust
As well as a super easy login, returning users should be able to log in effortlessly. Options like social media platform login should be offered, as well as a simple process to reset or retrieve passwords and usernames they may have forgotten. Here, you’ll discover all the features you should include in your online mobile eCommerce app shopping app. Although some of them may be obvious to you already, there are other ones that you may have missed, and they can make all the difference when boosting the appeal of your eCommerce business. UI/UX Design of your mobile e-commerce application should be visually attractive and intuitive in use.
The e-commerce sales of this product category take 62.7% of total retail revenue followed by computer and consumer electronics (49.5%), toys and hobby (47.8%), and office supplies (39.3%). Here, consistency is key to make your app more predictable and eliminate confusion, and evoke a positive emotional response within users. AR or Augmented Reality is a technology that allows you to display your products to the customers in a real context. Users can visualize how a product will look on them or in their space by using your eCommerce app.
As I mentioned above, the experience in eCommerce apps must go beyond in-person shopping, and UX&UI design is the opportunity to stand out. Design is going to be your voice and business’ identity for the target customers. Color schemes, appealing visuals, and smooth transitions from one page to another are what make a lasting impression on your customer. I advise you to get to know the ins and outs of your business before deciding what technology to use for eCommerce application development. Keep an eye on the development cost, inventory, and select the CMS, database, and a scalable framework.
They do not necessarily have to proceed to checkout immediately but can log out and return to complete the purchase process later without losing selected items. Every feature you include in your app should be to boost sales, build customer loyalty, and give a competitive advantage to your business. Before we start with the feature list, let’s find out what ecommerce apps are. When an online store offers many products, it effectively implements functional sorting & filtering options. It reduces the time a customer needs to take to find a required product, and they can find desired products quickly, without the need to browse all the products.